By Dan
Kennedy
The
15 people in my Platinum Inner Circle Mastermind Group are the
Navy SEALS of marketing.
They are fast-acting, ruthless, aggressive “commandos”
when it comes to making gobs and gobs and gobs of money.
Just
to be in this group, each member pays $7,200.00 for the year.
Plus the costs of traveling to four meetings that take
place in private, behind closed, locked doors.
They sign a strict confidentiality pledge to each other,
so they can share their most prized and profitable discoveries.
Some
of these 15 do consulting -- and, on average, it costs $500.00
to $1,000.00 an hour to buy their time and advice, and you probably
have to get in line. Others
NEVER reveal their methods and business secrets, for any price.
Some teach other subjects, but keep the marketing strategies
they use personally “close to the vest.”
I
collect the $7,200.00 from each of them, to organize it all and
run the meetings. But the truth is, I get just as much out of
these meetings as they do; in fact, I marvel at what I discover!
Now,
here is what I persuaded everybody to do: take one extra day,
get in a room together, turn on the tape recorder, and have a
wide-open, can-you-top-this round-and-round-and-round-the-table
discussion of their very best marketing and moneymaking ideas
just about anybody can use to rev up their business and income.
I
prepared a series of provocative questions.
I did my best to impose some order and control to the day.
But mostly, like a bull-rider, I just hung on.
The
result: a set of 6 audio tapes unlike any you’ve ever heard.
Imagine,
these 15 moneymaking commandos ALL spilling their guts, ALL contributing
to the maelstrom of ideas, insights and very specific advice pouring
across the conference table like gasoline on fire.
We had a pro there to tape it all, for the best possible
audio quality given the situation.
It’s been edited to keep the meatiest parts and lop off
the fat.
MAY
I MAKE YOU A WAGER?
I’ll
bet you the biggest steak in Texas you just cannot listen
to these tapes only once.
You’ll
be whacking the Pause button like some crazed monkey, to jot down
one sizzling hot idea after another you want to act on.
You’ll have to listen to ‘em all a number of times or you’ll
miss more than you get, because it’s all coming at you rapid-fire.
Getting
a “down-load” of experience and thinking about marketing from
any ONE of this crack commando squad would certainly be worthwhile.
But from all FIFTEEN?
And
keep in mind, this is NOT some carefully thought out, scripted
and read presentation, where the “guru” has had plenty of time
to deliberately leave certain things out and hold certain things
back, to selectively share his methods.
This was a blow-the-doors-off discussion, with everybody
thinking on their feet and, to some extent, trying to top the
other guy.
Some
Of The Amazing How-To
Secrets
And Strategies
Revealed In These Unique
Audio
Recordings:
1.
How to easily command prices significantly higher than
your competitors: one word that will change
what you sell and how you sell it
2.
A simple technique to obtain more referrals from
customers: how to put “timing” on your side
3.
Exactly what one Member says to his customers to create
a steady stream of new referrals (a script you can use
from Bill Glazer)*
4.
How to increase the average size of each customer’s
purchase AND the frequency of repeat purchases......increase
sales and profits without getting more new customers
5.
How to create “continuity income” in virtually
ANY business
6.
How to sell “pre-paid services” to put an iron cage around
customers: a practical approach to ‘customer loyalty…..how
to make your customers blind, deaf and dumb to your competitors.
7.
How one “little change” in the way phones are answered
added over a million dollars to one business’ bottom line......and
a larger lesson about managing for maximum profit
8.
How to allocate your advertising funds and efforts
against certain timing issues: learning to fish when the fish
are biting
9.
What Dan Kennedy says about “contrarian marketing”
10.
“THE discovery that finally took our company
over the 5-million dollar sales mark” - T.J. Rohleder
11.
How to re-organize the way you work to immediately get
more done every day:
a profoundly simple formula*
12.
How to use but not be abused by communications technology....how
to qualify, pre-screen and pre-sell.
13.
Dr. Bob Willis’ example of a simple one-page letter
anyone can use to tap into a whole new source of new customers
(Word for word, for you to use)*
14.
Bill Glazer: THE most frequently made mistake in
retail advertising - it’s easily fixed
15.
A headline trick: improve quantity AND quality of
ad response
16.
“EXACTLY how I design my envelopes and put together my
direct-mail for maximum response” - Michael Kimble (TESTED and
proven approach.)*
17.
What to do when a direct-mail campaign you believed
in fails.
18.
A critically important, oft misunderstood marketing principle:
how to shoot yourself in the foot in direct-mail (Dan Kennedy)
19.
DOUBLE YOUR RESPONSE:
Bill Glazer’s tested and proven “best” strategy
20.
A little “gimmick” that boosts likelihood of your envelope
being opened dramatically*
21.
“How I Increased Response By 92% - With A Dirt-Cheap
Addition To My Marketing”....a tool you can use!*
22.
A “different” way to use testimonials (John
Rubio)*
23.
DOUBLE response from FAX-marketing (Reed Hoisington)
*Important
Note: these are PRACTICAL TOOLS YOU CAN USE instantly, not
just “ideas.” Make
no mistake, this entire roundtable discussion produced hundreds
of practical tips, strategies, insights into the techniques behind
successful marketing campaigns - plus these very specific tools
to use, any one of which could easily be worth tens of thousands
of dollars to you.
I
know for a fact of six different Platinum Members last year who
each made well over $100,000.00 by implementing ONE idea that came
out of the blue, at one of these meetings.
Who
knows what’ll occur to you as you listen in on an entire day’s
output?
So,
what will you pay for the privilege?
There
are all kinds of ways to set a price. Here’s what I did.
First of all, I had each of these Platinum Members write
a price down on a piece of paper what they thought ought to be
charged to let somebody sit in on a day of a regular Platinum
Meeting, let alone one targeted at covering “the best” strategies
we all know and use.
Second,
I actually surveyed a few dozen of my clients and regular Inner
Circle Members and told them to bid, as if only the highest bidder
would get the one and only set of tapes from such a session.
So,
what do you think the number was, arrived at by the Platinum Members?
It averaged out to $2,100.00.
And,
maybe more relevant - what do you think the highest bid was?
Get this: it was $5,000.00.
And I promise you, he was serious.
In fact, the LOWEST bid, the “cheapskate” bid was $595.00.
So,
after considerable discussion, we’ve agreed on a price of just
$199.00.
If
you want to know how to use marketing weaponry, to be a moneymaking
commando, I don’t know where else you could look for better training
than this gathering of the 15, on this day, available on these
tapes.
“Dan Kennedy’s Platinum Inner Circle Mastermind
Tapes”……………$199.00 ADD TO CART/VIEW CART!